BLKFISK: Rebels of the Sea

My latest branding project with The Beauty Shop, BLKFISK is a surf lifestyle brand. I love this project! We were really inspired by owner Kevyn Murphy's fascination with the colorful, blocky lexicon of nautical flags. The aha moment of this project was when we realized that the flag that symbolizes the letter "B" is also used to indicate "Dangerous Cargo" (awesome!) and is referenced in the forked flag shape you'll see in the brand marks. 

Stay tuned for more when we develop their packaging and website!